BBA Degree Majors

BA Program Objectives and Learning Outcomes

At the end of the BBA program, the student is expected to accomplish the following general and management-specific learning objectives.

General learning objectives

  1. Develop the ability to think critically and analytically, and behave and perform ethically across the areas of specialization.
  2. Develop a global perspective and adapt to dynamic international and UAE cultural issues in business and management concepts.
  3. Apply written and oral communication skills in one’s area of professional interest.
  4. Demonstrate competence to effectively utilize information technology.

Management-specific learning objectives

  1. Demonstrate knowledge of concepts in business functions in a variety of organizational settings.
  2. Synthesize information from the functional areas and apply business theory to practical decision-making situations.

Accounting Learning Outcomes

Students with a BBA in Accounting should be able to:

  1. Develop analytical skills and activities to perform the accounting role in various functional areas in business including: finance, marketing, management and information systems.
  2. Use Information Technology to effectively perform their accounting role, encompassing all functional areas.
  3. Understand the process of decision-making and its implications.
  4. Assess existing accounting systems in the UAE and internationally.
  5. Understand the ethical dimension of business and accounting.

Finance and Banking Learning Outcomes

Students with a BBA in Finance and Banking should be able to:

  1. Comprehend and apply finance and banking theories for analyzing business opportunities in these areas.
  2. Develop problem-solving strategies for financial decision-making.
  3. Work with corporate houses to further develop their skills.
  4. Promote multi-disciplinary research and consultancy with the local business community through standard work-based projects and internship.

Management Learning Outcomes

Students with a BBA in Management should be able to:

  1. Achieve organizational goals by utilizing human resources, material resources, and financial resources of the organization in the most efficient and effective manner possible.
  2. Use their knowledge and skills in handling tasks and responsibilities faced by managers, including but not limited to delegating, communicating, team-building, decision-making, and problem-solving.
  3. Perform managerial functions such as strategic planning, organizing, coordinating, leading, and motivating others to meet organizational goals.
  4. Understand the complexities of domestic as well as international environments and to develop strategies to remain competitive in terms of cost and quality and to maintain high levels of productivity.
  5. Guide organizations to meet challenges of today’s world and adapt to change.

Marketing Learning Outcomes

Students with a BBA in Marketing will be able to:

  1. Apply marketing management skills in offline as well as online environments.
  2. Develop marketing strategies to meet the needs of the UAE organizational environment.
  3. Improve the effectiveness of the marketing function in organizations, using marketing research and information.
  4. Design effective segmentation and positioning strategies, using the marketing mix.
  5. Demonstrate ability to formulate and assess international marketing strategies.

Human Resources Management Learning Outcomes

Students with a BBA in Human Resources in Management should be able to:

  1. Demonstrate skills in all areas of human resources management.
  2. Analyze HR systems in the UAE and in international firms.
  3. Formulate and Implement HR strategies for competitive positioning of the firm.
  4. Evaluate HR systems.

Entrepreneurship Management Learning Outcomes

Students with a BBA in Entrepreneurship Management should be able to:

  1. Demonstrate entrepreneurial skills to start small and medium-sized businesses.
  2. Develop an effective business plan.
  3. Implement and evaluate business plans.
  4. Manage venture growth and transition.

Supply Chain and Logistics Management Learning Outcomes

Students with a BBA in Supply Chain and Logistics Management should be able to:

  1. Demonstrate management of operations (value-adding) processes (i.e., manufacturing, service production and delivery, distribution, supply etc.)
  2. Evaluate skill development that is focused on SCLM, i.e., TQM, continuous improvement, productivity enhancement, time-based competition.
  3. Analyze operations decisions such as new product development, supply chain capacity planning, process technology planning, factory automation, and production systems planning.
  4. Promote multi-disciplinary research and consultancy with the local business community through standard work-based projects and internship.