At the end of this program, students will be able to:

Apply marketing techniques on various business processes in the UAE and in international firms.

Analyze marketing strategies to meet the needs of firms operating in the UAE and internationally.

Use knowledge and skills developed to add value to the firms in the UAE/MENA region.

The courses under this concentration are as below:


Course code Course number Concentration in International Business & Marketing Term CH Prerequisite

MIBM

700

1. Managing International Business*

3

3

 6 core courses

MIBM

705

2. Marketing Analysis and Communication

4

3

MBA 645

MIBM

715

3. International Marketing Strategies*

4

3

MBA 645

MIBM

720

4. Global Logistics & Transportation Management*

4

3

MBA 645

MIBM

725

5. Action Research /Work-based Project

5

3

4 Concentration courses