The Centre for Executive Development at the University of Dubai (CED-UD) in collaboration with Street Marketing & Buzz (SM&B) and Tejar Dubai organized on May 2nd, 2017 a conference on “Sell with Artificial Intelligence and Street Marketing,” led by the founder of SM&B and the pioneer of the STREET MARKETINGTM concept Dr. Marcel Saucet.
The conference, which was held at Dubai Chamber and attended by representatives from reputable government and private companies, introduced the concept of Artificial Intelligence (AI) to the world of Street Marketing.
In his opening remarks, UD President Dr. Eesa Bastaki elaborated on what is Artificial Intelligence, how it works, and how it is going to impact people’s lives in the near future. Dr. Saucet said: “Artificial Intelligence (AI) is the future of the world and is being used extensively in different fields.” He also focused on how AI can be combined with new and innovative marketing and touched upon the models to drive sales, the usage of AI in marketing and specifically retailing in addition to the means of creating a technological experience for customers.
At the end of the conference, Dr. Saucet announced his upcoming workshop “Street MarketingTM Key Strategies to drive Consumers to the Mall” to take place on 8-9th May, 2017 at the University of Dubai.