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About Dubai Business School

The University of Dubai’s Dubai Business School (DBS) is accredited locally in the UAE by the Ministry of Education (MOE) and internationally by the Association to Advance Collegiate Schools of Business (AACSB). AACSB accreditation is the hallmark of excellence in business education and has been earned by less than 5% of the world’s business schools. Other international schools that have this prestigious accreditation include Harvard Business School, London Business School and others.

At the end of the BBA program, the student is expected to accomplish the following general and management-specific learning objectives.

General learning objectives

  • Develop the ability to think critically and analytically, and behave and perform ethically across the areas of specialization.
  • Develop a global perspective and adapt to dynamic international and UAE cultural issues in business and management concepts.
  • Apply written and oral communication skills in one’s area of professional interest.
  • Demonstrate competence to effectively utilize information technology.

Management-specific learning objectives

  • Demonstrate knowledge of concepts in business functions in a variety of organizational settings.
  • Synthesize information from the functional areas and apply business theory to practical decision-making situations.
Accounting Learning Outcomes

Students with a BBA in Accounting should be able to:

  • Develop analytical skills and activities to perform the accounting role in various functional areas in business including: finance, marketing, management and information systems.
  • Use Information Technology to effectively perform their accounting role, encompassing all functional areas.
  • Understand the process of decision-making and its implications.
  • Assess existing accounting systems in the UAE and internationally.
  • Understand the ethical dimension of business and accounting.
Finance and Banking Learning Outcomes

Students with a BBA in Finance and Banking should be able to:

  • Comprehend and apply finance and banking theories for analyzing business opportunities in these areas.
  • Develop problem-solving strategies for financial decision-making.
  • Work with corporate houses to further develop their skills.
  • Promote multi-disciplinary research and consultancy with the local business community through standard work-based projects and internship.
Management Learning Outcomes

Students with a BBA in Management should be able to:

  • Achieve organizational goals by utilizing human resources, material resources, and financial resources of the organization in the most efficient and effective manner possible.
  • Use their knowledge and skills in handling tasks and responsibilities faced by managers, including but not limited to delegating, communicating, team-building, decision-making, and problem-solving.
  • Perform managerial functions such as strategic planning, organizing, coordinating, leading, and motivating others to meet organizational goals.
  • Understand the complexities of domestic as well as international environments and to develop strategies to remain competitive in terms of cost and quality and to maintain high levels of productivity.
  • Guide organizations to meet challenges of today’s world and adapt to change.
Marketing Learning Outcomes

Students with a BBA in Marketing will be able to:

  • Apply marketing management skills in offline as well as online environments.
  • Develop marketing strategies to meet the needs of the UAE organizational environment.
  • Improve the effectiveness of the marketing function in organizations, using marketing research and information.
  • Design effective segmentation and positioning strategies, using the marketing mix.
  • Demonstrate ability to formulate and assess international marketing strategies.
Human Resources Management Learning Outcomes

Students with a BBA in Human Resources in Management should be able to:

  • Demonstrate skills in all areas of human resources management.
  • Analyze HR systems in the UAE and in international firms.
  • Formulate and Implement HR strategies for competitive positioning of the firm.
  • Evaluate HR systems.
Entrepreneurship Management Learning Outcomes

Students with a BBA in Entrepreneurship Management should be able to:

  • Demonstrate entrepreneurial skills to start small and medium-sized businesses.
  • Develop an effective business plan.
  • Implement and evaluate business plans.
  • Manage venture growth and transition.
Supply Chain and Logistics Management Learning Outcomes

Students with a BBA in Supply Chain and Logistics Management should be able to:

  • Demonstrate management of operations (value-adding) processes (i.e., manufacturing, service production and delivery, distribution, supply etc.)
  • Evaluate skill development that is focused on SCLM, i.e., TQM, continuous improvement, productivity enhancement, time-based competition.
  • Analyze operations decisions such as new product development, supply chain capacity planning, process technology planning, factory automation, and production systems planning.
  • Promote multi-disciplinary research and consultancy with the local business community through standard work-based projects and internship.

Customs Learning Outcomes

  • Demonstrate technical knowledge and skills that will enable them to have a successful career in the customs profession and integrate this knowledge in a variety of business and inter-disciplinary settings
  • Analyze the key issues with regard to the social impact of advanced and emerging customs technologies to find solutions to Customs problems through logic & Creativity.
  • Develop the communication skills and social skills of the students that are necessary to work effectively with technical and non-technical custom professionals.
  • Contribute to the needs of the society by providing students with the intellectual skills necessary to continue learning and to stay current with the professionals as it changes.
  • Build and lead team of professionals to tackle Customs challenges.

As part of a university located within the global and energetic city of Dubai, the Dubai Business School faces a tremendous challenge and an opportunity to provide its students with a world-class education to enable them to excel in an innovative and dynamic environment such as UAE and to face the challenges of the 21st century.

We are committed to provide our students with a world-class education. Our programs offer solid foundation in knowledge and a hands-on learning experience. We also utilize experiential learning, case studies and simulations in class. But the excellence in education is mainly attributed to our distinguished and experienced international faculty members who have brought diversity and innovation into the classroom. Many of our programs are mapped to professional certificates which elevates the added value and market appreciation of our alumni. Industry specialists often visit our classes or teach in selective courses. Additionally, our association with the Chamber of Commerce and Industry has enriched our offerings in both quality and quantity. This is indeed, a recipe for a globally successful and a highly competitive graduate.

The College currently offers an undergraduate program with eight(8) areas of specialization, in addition to a flexible MBA program with four double majors and a rigorous Ph.D. program that is successfully celebrating its second year.

It is also important to mention that the College is accredited by the Association to Advance Collegiate Schools of Business (AACSB), which represents the highest standard of achievement for a business school and is only achieved by less than 5% of business schools worldwide.

We are extremely proud of our twenty-years of service in Dubai. Our graduates are in high demand and many of our alumni occupy senior positions in organizations across the globe.

Quality is the bottom line for us, and UD is the perfect choice. I invite you to join the College to have a life changing experience.

Prof. Amr Mortagy
Dean, Dubai Business School
Strategic Advisor to the President

The University of Dubai is one of the top accredited universities in the UAE – professional and bold, with community, innovation and diversity permeating all its activities. University of Dubai degree programs have been accredited by the Ministry of Education (MOE) in the UAE as well as by the best international accreditation bodies in the world: AACSB International, USA, for the College of Business Administration and ABET for the Computing and Information Systems program.

Accreditation by AACSB says a lot about a business school. AACSB-accredited business schools boast the highest-quality classes, teachers, research, students, and programs in the world. Business schools accredited by the AACSB include Harvard Business School, University of California in Los Angeles (UCLA) and Stanford University. Please visit the official AACSB website for more details:

In the first two years of the Bachelor of Business Administration (BBA) degree program, students follow a prescribed sequence of courses. This sequence focuses on GUCR and supporting business requirements, providing students with a broad-based and well-rounded knowledge through acquiring communication skills, problem-solving and IT skills, as well as an understanding of general business concepts. This solid background enables students to complete the specialization requirements in one of their areas of interest during the third and fourth year of the BBA program. The program is further supported by electives chosen from a selection of different courses, to broaden students’ knowledge and enhance their specialized skills.

In order to graduate, the student must complete the program successfully with a GPA of 2.25 or above, and must earn a total of 129 credit hours.

BBA Course Description


  1. Facilitate interaction between the business community and the academic community.
  2. Strengthen the ability of the college to provide needed services to the business community.
  3. Aid in improving the effectiveness of the UD faculty.
  4. Provide input leading to greater relevance of business and IT curricula.
  5. Provide input leading to increased student competencies and skills.
  6. Provide broader opportunities for graduates and faculty to participate in business activities.

Role of the Council

  1. Act as a sounding Council for the College Dean and faculty.
  2. Provide objective reflections concerning the College and its role in the community.
  3. Serve as a resource for achieving UD’s mission and objectives.
  4. Participate, when requested, in specific UD activities.
  5. Independently initiate and implement projects on behalf of UD.

Members of the UDCIT Program Advisory Board

  Name Position Organization

Dr. Kumar Prasoon

Group Chief Information Officer (CIO

Al Safeer Group


Dr. Syed Al Gilani

Director, Strategy & Excellence

Dubai Maritime


Mr. Karim Seifeddine

Vice-President, Citi Group, MENA region



Ms. Geetu Ahuja

Head, Chartered Institute of Management Accountants, Gulf Cooperation Council Region

Chartered Institute of Management Accountants


Mr. Wissam Kadi

MENA Regional Lead



Mr. Brad Boyson

Executive Director, SHRM-MEA



Dr. James Stone

Chartered Institute of Logistics & Transport, Panel Chair

Chartered Institute of Logistics & Transport

Dubai Business School
University of Dubai
Prof. Amr Mortagy
Dean, Dubai Business School
Strategic Advisor to the President
Phone: +971 4 5566 926

Duabi Uni-text-01-01


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