Innovative Workshops

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The Partnership

CED-University of Dubai in collaboration with SM&B and ICN business school are offering 200 innovative workshops in group or on demand, that are aimed at bringing creative approaches to marketing, HR, Finance, communication, sales, law, digital and management in light of upcoming Dubai Expo 2020.

UD Campus

An international Certificate

A certificate from the ICN Business School accredited EQUIS and AMBA’s, in partnership with the Center for Executive Development-University of Dubai and SM&B will be issued at the end of training, upon full attendance of the program.

Workshops Calendar:

You can ask for an executive training program on demand and design following your needs, or register yourself or a part your team in our training programs, scheduled every month.
Boost Your Start Up’s/SME’s Sales Using Artificial Intelligence

Boost Your Company’s Business Using Artificial Intelligence

Future of Artificial Intelligence in Purchase and Supply Chain Management

Experiential Marketing,
KPI’s and ROI in the store

Upcoming: To be announced
Street Marketing™,
Key Strategies to Drive consumers to the Mall

Upcoming: To be announced
Optimizing Sales Performance
Upcoming:To be announced
Being Prepared for Dubai 2020
Upcoming: To be announced
Digital Marketing
Big Data, Community Management and online Sales

Upcoming:To be announced
Boost your Business in a Chaotic Environment
Upcoming: To be announced

See other programs

Management & Leadership
Upcoming: To be announced
Health and Safety & Security Management
Upcoming: To be announced
Etiquette à la Française
Upcoming: To be announced
Experiential Marketing
Upcoming: To be announced

Why choosing us


Named in 2011 as 'The Most Innovative Business School in the Middle East' by European CEO Magazine, University of Dubai delivers high-quality education using trainers and professors with relevant real-world experience infused with theory. Having been established by the Dubai Chamber of Commerce and Industry, the University of Dubai's Center for Executive Development (CED) has established powerful links with the business community within Dubai and the GCC market. This in turn gives the CED a unique vantage point in recognizing the continued education requirements for professionals in the workforce. Since it's inception in 2005, CED has trained over 6,000 professionals. CED designs and delivers customized executive management development programs along with open enrolment workshops and internationally accredited professional certifications. These programs aim to upgrade the skills and knowledge necessary for career development and advancement of working professionals and enable organizations to leverage the competitive advantage of their workforce. CED works closely with various business groups across the UAE and GCC to ensure that the professional certifications and training programs address the requirements of various business sectors, thus creating an effective workforce.

ICN Business School

Since 1905, ICN Business School has been the "Grande École" in the east of France and at the heart of Europe. Its identity and its development are rooted in the links between Management, Technology and Art. In November 2014, ICN Business School has established a Campus in Asia, which is located in the city of Chengdu, China, dedicated to Chinese professionals wishing to become the new leaders of international business and management. As of 2016, the ICN Business School’s programs are ranked in the top 50 according to the Financial Times. ICN Business School is part of a few schools which are accredited EQUIS and AMBA’s.

ICN Business School

SM&B and Sagma have been in the middle east for 15 years. Sm&B is an education specialist, providing short term programs, masters and doctorate in partnership with European and American Business Schools and Universities. SM&B is a part of an international laboratory creating disruptive business concepts, and practicing through an advertising agency. The laboratory advises numerous large companies all around the world in different consulting cases.

ICN Business School

The European Quality Improvement System (EQUIS) is run by the Brussels-based EFMD Management Development Network. EFMD offers a number of accreditations, but EQUIS focuses on institutions that offer undergraduate, graduate, and doctoral business programs, including the MBA. EQUIS evaluates a business school's governance, strategy, programs, students, faculty, research and development, executive education, contribution to the community, resources and administration, internationalization, and corporate connections.


The London-based Association of MBAs (AMBA) accredits MBA programs in over 49 countries. AMBA has been accrediting programs since the early 1980s. Along with MBAs, it also accredits Doctor of Business Administration (DBA) and Master of Business and Management (MBM) programs. It judges the quality of a business school's strategy, mission, faculty, students, curriculum, and assessment. By AMBA standards, for example, students admitted onto an AMBA-accredited program must have at least three years of work experience. Three quarters of a business school's faculty must have a Masters or Doctoral degree in a relevant discipline.

Trainers and Executive List

Stanislas Eyrames
Dr Stanislas D’eyrames
General Director of ICN Cheng du
Permanent Professor

Stanislas D’eyrames is currently Executive Director of ICN Cheng du, continuing education subsidiary based in Chengdu in Sichuan. He is in charge of developing corporate training and partner universities.

Dr. Marcel Saucet
Founder of SM&B
Research Associate and Visiting Professor at the University of San Diego, California

Dr. Marcel SAUCET is a Visiting Professor and Research Associate at the University of San Diego, California. He is founder of SM&B Group, and developed the concept of Street Marketing™ all around the world, that he conceptualized with academic articles and a famous Harvard case study. His latest book won the award of best American marketing book 2015.

Eric Torchet
Eric Torchet
Partner Sagma-SM&B,
Distributor of the trademark for aminities Lanvin Paris, Oscar de la Renta, Dupont in the Middle East.
Eric Torchet, living in UAE since 2000, has been traveling intensively in the whole region since more than 16 years. Mr. Eric started his career with BNP Paribas Private Banking in Canada, before to move for the bank in Abu Dhabi. He has managed the business development department of one of the top french FMCG company for 5 years, before to set up the distribution in UAE of the top 3 FMCG distributors in Lebanon. Mr. Eric has finally opened his own company in 2009, Sagma Corp, specialized in the distribution of niche perfumes and hotel amenities in Middle East and Africa.

Other Trainers

  • Dr. Romain LAZZARINI,
  • Dr. Saverio TOMASELLA
  • Prof. Dana ROBINSON
  • Prof. Ted SICHELMAN
  • Prof. Bertrand AGOSTINI
  • Prof. Alexandre MELNIK
  • Prof. Kamel MNISRI
  • Prof. Guy DELOFFRE
  • Prof. Javier FLORES ZEMORA
  • Prof. Christophe SATALLA-BOURDILLON
  • Prof. Olga IVANOVA
  • Patrick TAFFIGNON

Companies we have worked with

We have worked in the past with many globalized companies and start ups, in luxury, hi tech, restaurants, car, cosmetics, travel, tourism, retail …

Tuition fees

For more details regarding the program and its fees, please contact us at:
Email: /
Tel:: +971 4 454 84 02 / +971 4 556 69 77

Contact Us

Prism Tower, Office 2109, Business Bay,
PO Box 215984, Dubai, UAE
Tel: +971 4 454 84 02
CED-University of Dubai
Academic City, Emirates Road, Exit 49,
PO Box 14143, Dubai, UAE
Tel: +971 4 5566 975 / 0506868127

Terms and Conditions

All workshops are run subject to sufficient demand. The program is taught in a workshop format, allowing maximum interaction between the participants to create a relaxed environment that is conducive to learning. Concepts and techniques will be supplemented by real and recent case study analyses, individual exercises or group work.

Contact Us


Give us a Call

+971 4 5566 800

Send us an Email

University of Dubai

Academic city
Emirates road
Dubai - UAE
P. O. Box: 14143