- Dubai Business School
- graduate
MBA in Digital Marketing
- Full, Part time or Online
- Throughout the year
- 30 hours
- 12-15 months
Overview
Each Term meets for 10 sessions of 4 hours 30 minutes (45 contact hours) with 2.10 Hours in each session with 20 minutes break in between. Each course will have contact time 2.10 hours (130 minutes per session) * 20 sessions = 2600 minutes = 3CH as against the CAA requirement of 2250 minutes.
Program Learning Outcomes
After graduation, MBA students will be able to:
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PLO1: Demonstrate theoretical knowledge and practical application in the relevant business discipline.
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PLO2: Demonstrate critical thinking and communication skills through managerial reporting and persuasive presentations.
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PLO3: Develop leadership skills and an entrepreneurial mindset in the dynamic business context in the UAE and beyond.
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PLO4: Apply quantitative and/or qualitative analytical methods to support decision-making in the dynamic business environment.
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PLO5: Evaluate business situations ethically and recommend sustainable solutions.
Admission Requirement
Regular Admission | Conditional Admission |
Accredited bachelor’s degree in Business with a minimum GPA of 3.0 | Accredited bachelor’s degree in any field with a GPA of 2.00 – 2.99 |
Who Is The Program For?
A Digital Marketing MBA program is suitable for individuals who are interested in pursuing a career in digital marketing and want to gain a strong foundation in both business and digital marketing concepts. The program is designed for:
- Marketing Professionals: If you are already working in the marketing field and want to enhance your knowledge and skills specifically in digital marketing, a Digital Marketing MBA can provide you with advanced strategies and insights to excel in your current role.
- Business Professionals Transitioning to Marketing: If you have a background in other areas of business such as finance, operations, or entrepreneurship, and are looking to transition into a marketing role, a Digital Marketing MBA can equip you with the necessary marketing knowledge and skills to make that transition successful.
Career Opportunities
A Digital Marketing MBA can open up various career opportunities in the digital marketing field. Here are some potential career paths you can pursue:
- Digital Marketing Manager: As a digital marketing manager, you will be responsible for developing and implementing digital marketing strategies to promote products or services. This role involves overseeing digital advertising campaigns, managing social media platforms, optimizing website content, analyzing data analytics, and coordinating with cross-functional teams.
- E-commerce Manager: E-commerce managers focus on driving online sales and managing the online presence of a company. They oversee website management, optimize the user experience, implement digital marketing campaigns, and analyze performance metrics to improve conversion rates and revenue.
- Social Media Manager: Social media managers specialize in managing and growing a company's presence on social media platforms. They develop social media strategies, create engaging content, manage social media advertising campaigns, monitor brand mentions, and analyze social media metrics to drive brand awareness and engagement.
- SEO Specialist: Search Engine Optimization (SEO) specialists optimize websites to improve their visibility and ranking on search engine results pages. They conduct keyword research, optimize website content, implement technical SEO strategies, monitor website performance, and analyze data to drive organic traffic and improve search engine rankings.
- Digital Advertising Specialist: Digital advertising specialists focus on planning, executing, and optimizing online advertising campaigns. They work with various advertising platforms such as Google Ads, social media advertising, display advertising, and video advertising. They analyze campaign performance, optimize ad targeting and placements, and manage advertising budgets to achieve marketing objectives.
- Data Analyst: Data analysts in digital marketing focus on gathering and analyzing data from various digital marketing channels to derive insights and make data-driven decisions. They create reports, conduct market research, perform customer segmentation analysis, identify trends, and provide recommendations for optimizing marketing strategies.
- Marketing Consultant: With a Digital Marketing MBA, you can also work as a marketing consultant, offering expertise and guidance to businesses seeking to improve their digital marketing efforts. You can provide strategic advice, develop marketing plans, conduct audits, and help businesses optimize their online presence.
These are just a few examples of the career paths available with a Digital Marketing MBA. The digital marketing field is constantly evolving, and there are opportunities to specialize in areas such as content marketing, email marketing, mobile marketing, influencer marketing, and more. Additionally, this degree can also provide a foundation for entrepreneurship and starting your own digital marketing agency or consultancy.
Estimated Salary Range
In the United Arab Emirates (UAE), MBA salaries can be quite competitive due to the country's strong economy and prominence as a regional business hub. Here is an overview of the salary range for MBA graduates in the UAE across different industries:
- Consulting: MBA graduates working in management consulting firms in the UAE can expect starting salaries ranging from AED 20,000 to AED 35,000 per month. With experience and seniority, salaries can go up significantly, reaching AED 40,000 to AED 60,000 or more per month.
- Finance and Investment Banking: Salaries in the finance and investment banking sectors in the UAE are generally high. Entry-level salaries for MBA graduates can range from AED 18,000 to AED 30,000 per month. As professionals progress in their careers, salaries can increase to AED 40,000 to AED 60,000 or higher per month, especially in senior positions.
- Marketing and Brand Management: MBA graduates in marketing and brand management roles in the UAE can expect starting salaries ranging from AED 15,000 to AED 25,000 per month. With experience and specialization, salaries can go up to AED 30,000 to AED 45,000 per month or more.
- Technology and IT Management: Salaries for MBA graduates working in technology and IT management roles in the UAE vary depending on the industry and the size of the company. Starting salaries can range from AED 15,000 to AED 25,000 per month. With experience and expertise, salaries can increase to AED 30,000 to AED 45,000 per month or higher.
- General Management: MBA graduates entering general management positions in the UAE can expect starting salaries ranging from AED 15,000 to AED 25,000 per month. Salaries can increase significantly with experience and progression, reaching AED 30,000 to AED 45,000 per month or more.
It's important to note that these salary ranges are approximate figures and can vary based on factors such as the company's size and reputation, the specific job role, the candidate's experience, and negotiation skills. Additionally, benefits such as housing allowances, health insurance, and performance-based bonuses may also be provided, which can contribute to the overall compensation package.
To get accurate and up-to-date salary information for specific industries and job roles in the UAE, it's recommended to refer to salary surveys, job market research reports, and consult with recruitment agencies or human resources professionals specialized in the UAE job market.
Program Specification
MBA Core Courses
Code | Course Name | CH | Prerequisite / Corequisite |
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MBA 600 | Managerial Economics | 3 | - |
MBA 611 | Accounting & Financing Decisions | 3 | - |
MBA 606 | Marketing Management | 3 | - |
MBA 620 | Organizational Behavior | 3 | - |
MBA 641 | Ethics, CSR, & Corporate Governance | 3 | - |
Research Component | |||
MBA 625 | Business Research Methods | 3 | - |
MBA 646 | Strategic Management (Capstone) | 3 | - |
Focus Areas (Offered Online)
Code | Course Name | CH | Prerequisite / Corequisite |
---|---|---|---|
MBA 694 | Digital Marketing Management | 3 | - |
MBA 696 | Marketing Promotion in Digital Era | 3 | - |
MBA 698 | E-commerce and Analytics | 3 | - |
Term 1 Â - (3 MBA Core Courses) | |||||
Course Code | Course Title | Course Category | Suggested Prerequisite | Suggested Co-requisite | C.H. |
MBA 625 | Business Research Methods | MBA Core (Research Component) | 3 | ||
MBA 600 | Managerial Economics | MBA Core | 3 | ||
MBA 606 | Marketing Management | MBA Core | 3 | ||
Semester Credits | 9 | ||||
Accumulated Credits | 9 |
Term 2 - (2 MBA Core Courses + 1 Focus Area Core Course) | |||||
Course Code | Course Title | Course Category | Suggested Prerequisite | Suggested Co-requisite | C.H. |
MBA 611 | Accounting & Financing Decisions | MBA Core | 3 | ||
MBA 620 | Organizational Behavior | MBA Core | 3 | ||
MBA 698 | E-commerce and Analytics | Focus Area Core | 3 | ||
Semester Credits | 9 | ||||
Accumulated Credits | 9 |
Term 3 Â - (2 MBA Core Courses) or (2 MBA Core Courses + 1 Focus Area Core Course) | |||||
Course Code | Course Title | Course Category | Suggested Prerequisite | Suggested Co-requisite | C.H. |
MBA 641 | Ethics, CSR & Corporate Governance | MBA Core | 3 | ||
MBA 646 | Strategic Management (Capstone) | MBA Core | 3 | ||
MBA 694 | Digital Marketing Management | Focus Area Core | 3 | ||
Semester Credits | 6 or 9 | ||||
Accumulated Credits | 24 or 27 |
Term 4 Â - (2 Focus Area Core) or (1 Focus Area Core ) | |||||
Course Code | Course Title | Course Category | Suggested Prerequisite | Suggested Co-requisite | C.H. |
MBA 694 | Digital Marketing Management | Focus Area Core | 3 | ||
MBA 696 | Marketing Promotion in Digital Era | Focus Area Core | 3 | ||
Semester Credits | 3 or 6 | ||||
Accumulated Credits | 30 |
How to Apply?
- You Apply
Tell us a little about yourself and we’ll help with the rest. Our convenient online application tool only takes 10 minutes to complete.
- We Connect
After you submit your application, an admissions representative will contact you and will help you to complete the process.
- You Get Ready
Once you’ve completed your application and connected with an admissions representative, you’re ready to create your schedule.