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Dubai Business School
October 4, 2021 2022-04-05 8:36Dubai Business School
About Dubai Business School
Message from the Dean
Welcome to Dubai Business School!
The United Arab Emirates (UAE) has recently celebrated the Golden Jubilee and started designing for the next 50 years. Dubai Business School wants to be a part of this journey.
As part of a university located within the global and energetic city of Dubai, Dubai Business School wants to provide its students with a world-class education to enable them to excel in an innovative and dynamic environment such as the UAE and to face the challenges of the 21st century. Our programs offer a solid foundation in knowledge and a hands-on learning experience. We utilize experiential learning, case studies, and simulations in our courses and build on our scholarly reputation.
As a mission-driven business school, Dubai Business School is well-positioned to respond to these challenges. We are committed to even better prepare our students for a changing, digital world and help them to become responsible future business leaders.
We can build on our association with the Dubai Chamber of Commerce and Industry and the power of our incredible network of industry collaborations, partner schools, and alumni who provide leadership across all types of companies, from innovative start-ups to big organizations.
Dubai Business School is accredited by the Association to Advance Collegiate Schools of Business (AACSB), which represents the highest standard of achievement for a business school and is only achieved by less than 5% of business schools worldwide.
I cordially invite you to be part of our journey, in 2022 and beyond.
Prof. Dr. Udo Braendle, LL.M. (Com.)
Dean, Dubai Business School
Accreditation
The University of Dubai is one of the top accredited universities in the UAE – professional and bold, with community, innovation and diversity permeating all its activities. University of Dubai degree programs have been accredited by the Ministry of Education (MOE) in the UAE as well as by the best international accreditation bodies in the world: AACSB International, USA, for the College of Business Administration and ABET for the Computing and Information Systems program.
Accreditation by AACSB says a lot about a business school. AACSB-accredited business schools boast the highest-quality classes, teachers, research, students, and programs in the world. Business schools accredited by the AACSB include Harvard Business School, University of California in Los Angeles (UCLA) and Stanford University. Please visit the official AACSB website for more details: www.aacsb.edu.
At the end of the BBA program, the student is expected to accomplish the following general and management-specific learning objectives.
General learning objectives
- Develop the ability to think critically and analytically, and behave and perform ethically across the areas of specialization.
- Develop a global perspective and adapt to dynamic international and UAE cultural issues in business and management concepts.
- Apply written and oral communication skills in one’s area of professional interest.
- Demonstrate competence to effectively utilize information technology.
Management-specific learning objectives
- Demonstrate knowledge of concepts in business functions in a variety of organizational settings.
- Synthesize information from the functional areas and apply business theory to practical decision-making situations.
Students with a BBA in Accounting should be able to:
- Develop analytical skills and activities to perform the accounting role in various functional areas in business including: finance, marketing, management and information systems.
- Use Information Technology to effectively perform their accounting role, encompassing all functional areas.
- Understand the process of decision-making and its implications.
- Assess existing accounting systems in the UAE and internationally.
- Understand the ethical dimension of business and accounting.
Students with a BBA in Finance and Banking should be able to:
- Comprehend and apply finance and banking theories for analyzing business opportunities in these areas.
- Develop problem-solving strategies for financial decision-making.
- Work with corporate houses to further develop their skills.
- Promote multi-disciplinary research and consultancy with the local business community through standard work-based projects and internship.
Students with a BBA in Management should be able to:
- Achieve organizational goals by utilizing human resources, material resources, and financial resources of the organization in the most efficient and effective manner possible.
- Use their knowledge and skills in handling tasks and responsibilities faced by managers, including but not limited to delegating, communicating, team-building, decision-making, and problem-solving.
- Perform managerial functions such as strategic planning, organizing, coordinating, leading, and motivating others to meet organizational goals.
- Understand the complexities of domestic as well as international environments and to develop strategies to remain competitive in terms of cost and quality and to maintain high levels of productivity.
- Guide organizations to meet challenges of today’s world and adapt to change.
Students with a BBA in Marketing will be able to:
- Apply marketing management skills in offline as well as online environments.
- Develop marketing strategies to meet the needs of the UAE organizational environment.
- Improve the effectiveness of the marketing function in organizations, using marketing research and information.
- Design effective segmentation and positioning strategies, using the marketing mix.
- Demonstrate ability to formulate and assess international marketing strategies.
Students with a BBA in Human Resources in Management should be able to:
- Demonstrate skills in all areas of human resources management.
- Analyze HR systems in the UAE and in international firms.
- Formulate and Implement HR strategies for competitive positioning of the firm.
- Evaluate HR systems.
Students with a BBA in Entrepreneurship Management should be able to:
- Demonstrate entrepreneurial skills to start small and medium-sized businesses.
- Develop an effective business plan.
- Implement and evaluate business plans.
- Manage venture growth and transition.
Students with a BBA in Supply Chain and Logistics Management should be able to:
- Demonstrate management of operations (value-adding) processes (i.e., manufacturing, service production and delivery, distribution, supply etc.)
- Evaluate skill development that is focused on SCLM, i.e., TQM, continuous improvement, productivity enhancement, time-based competition.
- Analyze operations decisions such as new product development, supply chain capacity planning, process technology planning, factory automation, and production systems planning.
- Promote multi-disciplinary research and consultancy with the local business community through standard work-based projects and internship.
Customs Learning Outcomes
- Demonstrate technical knowledge and skills that will enable them to have a successful career in the customs profession and integrate this knowledge in a variety of business and inter-disciplinary settings
- Analyze the key issues with regard to the social impact of advanced and emerging customs technologies to find solutions to Customs problems through logic & Creativity.
- Develop the communication skills and social skills of the students that are necessary to work effectively with technical and non-technical custom professionals.
- Contribute to the needs of the society by providing students with the intellectual skills necessary to continue learning and to stay current with the professionals as it changes.
- Build and lead team of professionals to tackle Customs challenges.
In the first two years of the Bachelor of Business Administration (BBA) degree program, students follow a prescribed sequence of courses. This sequence focuses on GUCR and supporting business requirements, providing students with a broad-based and well-rounded knowledge through acquiring communication skills, problem-solving and IT skills, as well as an understanding of general business concepts. This solid background enables students to complete the specialization requirements in one of their areas of interest during the third and fourth year of the BBA program. The program is further supported by electives chosen from a selection of different courses, to broaden students’ knowledge and enhance their specialized skills.
In order to graduate, the student must complete the program successfully with a GPA of 2.25 or above, and must earn a total of 129 credit hours.
Objectives
- Facilitate interaction between the business community and the academic community.
- Strengthen the ability of the college to provide needed services to the business community.
- Aid in improving the effectiveness of the UD faculty.
- Provide input leading to greater relevance of business and IT curricula.
- Provide input leading to increased student competencies and skills.
- Provide broader opportunities for graduates and faculty to participate in business activities.
Role of the Council
- Act as a sounding Council for the College Dean and faculty.
- Provide objective reflections concerning the College and its role in the community.
- Serve as a resource for achieving UD’s mission and objectives.
- Participate, when requested, in specific UD activities.
- Independently initiate and implement projects on behalf of UD.
Members of the UDCIT Program Advisory Board
| Name | Position | Organization | |
Dr. Kumar Prasoon | Group Chief Information Officer (CIO | Al Safeer Group | |
Dr. Syed Al Gilani | Director, Strategy & Excellence | Dubai Maritime | |
Mr. Karim Seifeddine | Vice-President, Citi Group, MENA region | Citigroup | |
Ms. Geetu Ahuja | Head, Chartered Institute of Management Accountants, Gulf Cooperation Council Region | Chartered Institute of Management Accountants | |
Mr. Wissam Kadi | MENA Regional Lead | SAP-Academic | |
Mr. Brad Boyson | Executive Director, SHRM-MEA | SHRM | |
Dr. James Stone | Chartered Institute of Logistics & Transport, Panel Chair | Chartered Institute of Logistics & Transport |
Dubai Business School
University of Dubai
Prof. Dr. Udo Braendle, LL.M. (Com.)
Dean, Dubai Business School
Email: ubrandle@ud.ac.ae
Phone: +971 4 55 66 909
Website: www.ud.ac.ae
