- Dubai Business School
- Phd
PhD in Marketing
- Full time
- Fall
- 60 hours
- 4 Years
Overview
A Ph.D. in Marketing is a doctoral program that focuses on advanced research and scholarship in the field of marketing. It is designed to develop students’ expertise in marketing theory, research methodologies, and their application to real-world marketing problems. Here’s an overview of what you can expect in a Ph.D. program in Marketing:
- Program Structure: Ph.D. programs in Marketing typically span 4-5 years and are structured to provide a combination of coursework, independent research, teaching experience, and dissertation writing.
- Coursework: In the initial years of the program, you will take a series of advanced courses that cover various topics within marketing, such as consumer behavior, marketing strategy, marketing research methods, quantitative analysis, and marketing theory. These courses are designed to build a solid foundation of knowledge in the field.
- Research: The core component of a Ph.D. program is conducting original research. You will work closely with faculty advisors to identify research areas of interest, develop research questions, and conduct empirical studies. The research may involve data collection, statistical analysis, and the development of theoretical frameworks.
- Teaching Experience: Many Ph.D. programs require students to gain teaching experience by serving as teaching assistants or instructors for undergraduate marketing courses. This provides an opportunity to develop pedagogical skills and gain practical teaching experience.
- Seminars and Workshops: Doctoral programs often organize seminars and workshops where students present their research findings, discuss relevant literature, and receive feedback from faculty and peers. These events foster intellectual exchange and help refine research ideas.
- Comprehensive Examinations: Typically, Ph.D. programs include comprehensive examinations to assess students’ knowledge of marketing theory and research methods. These exams may be written or oral and are designed to evaluate your readiness to conduct independent research.
- Dissertation: The culmination of a Ph.D. program is the completion of a dissertation, which is an original and substantial research contribution to the field of marketing. It involves conducting in-depth research, analyzing data, and presenting findings in a coherent and scholarly manner.
- Conferences and Publications: Throughout your Ph.D. journey, you will be encouraged to present your research at academic conferences and submit papers to reputable marketing journals. These activities help establish your presence in the academic community and contribute to the advancement of marketing knowledge.
- Collaboration and Networking: Ph.D. programs often provide opportunities for collaboration with faculty members and fellow students, fostering a supportive academic environment. Building a professional network within the marketing community can be beneficial for future career opportunities.
Admission Requirement
Each year, candidates are admitted as a cohort limited to a maximum of 10. Candidates must demonstrate the potential for sustainable success in the PhD program. The admission process consists of four phases – eligibility, application, assessment and registration, and orientation.
CGPA | English | Other |
Master’s degree with a minimum CGPA of 3.0 on a 4.0 scale in a discipline appropriate for the doctoral degree, or academic distinction in a discipline appropriate for the doctoral degree at the baccalaureate degree with a CGPA of at least 3.5 on a 4.0 scale | EmSAT 1400 or Academic IELTS 6.0 or TOEFL (PBT 550 or lBT 79 or CBT213) | A master’s degree from a recognized and accredited university An equivalency letter from MoE (degrees not from UAE) |
Programme
Core Courses
 No. | Course code | Credit | Course title | Requisite |
1 | MGM 700 | 3 | Evolution of Management Thought | None |
2 | STA 701 | 3 | Business Statistics | None |
3 | MKT 710 | 3 | Marketing Management | None |
4 | RES 712 | 3 | Qualitative Research Methods | None |
5 | RES 708 | 3 | Quantitative Research Methods | STA 701 |
6 | BECON 702 | 3 | Business Economics | None |
8 | RES 704 | 3 | Advanced Quantitative Analysis | None |
9 | FIN 714 | 3 | Empirical Finance | None |
10 | SCL 716 | 3 | Operations and Supply Chain Management | None |
10 | BUS 718 | 3 | Business Strategy | None |
Marketing Specialization
 No. | Course code | Credit | Course title | Requisite |
1 | MKT 735 | 3 | Marketing Strategy | MKT 710 |
2 | MKT 740 | 3 | Consumer Behavior | MKT 710 |
3 | MKT 745 | 3 | Current Issues in Marketing | MKT 710 |
4 | MKT 750 | 3 | Services Marketing | MKT 710 |
 No. | Course code | Credit | Course title | Requisite |
1 | PhD 755 | 0 | PhD Comprehensive exam | 42 Ch |
PhD Thesis
No. | Course code | Credit | Course title | Requisite |
1 | DISS 760 | 18 | Doctoral Dissertation | PhD Comprehensive exam |
How to Apply?
- You Apply
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- We Connect
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- You Get Ready
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