• Dubai Business School
  • Phd

PhD in Marketing

Overview

A Ph.D. in Marketing is a doctoral program that focuses on advanced research and scholarship in the field of marketing. It is designed to develop students’ expertise in marketing theory, research methodologies, and their application to real-world marketing problems. Here’s an overview of what you can expect in a Ph.D. program in Marketing:
  1. Program Structure: Ph.D. programs in Marketing typically span 4-5 years and are structured to provide a combination of coursework, independent research, teaching experience, and dissertation writing.
  2. Coursework: In the initial years of the program, you will take a series of advanced courses that cover various topics within marketing, such as consumer behavior, marketing strategy, marketing research methods, quantitative analysis, and marketing theory. These courses are designed to build a solid foundation of knowledge in the field.
  3. Research: The core component of a Ph.D. program is conducting original research. You will work closely with faculty advisors to identify research areas of interest, develop research questions, and conduct empirical studies. The research may involve data collection, statistical analysis, and the development of theoretical frameworks.
  4. Teaching Experience: Many Ph.D. programs require students to gain teaching experience by serving as teaching assistants or instructors for undergraduate marketing courses. This provides an opportunity to develop pedagogical skills and gain practical teaching experience.
  5. Seminars and Workshops: Doctoral programs often organize seminars and workshops where students present their research findings, discuss relevant literature, and receive feedback from faculty and peers. These events foster intellectual exchange and help refine research ideas.
  6. Comprehensive Examinations: Typically, Ph.D. programs include comprehensive examinations to assess students’ knowledge of marketing theory and research methods. These exams may be written or oral and are designed to evaluate your readiness to conduct independent research.
  7. Dissertation: The culmination of a Ph.D. program is the completion of a dissertation, which is an original and substantial research contribution to the field of marketing. It involves conducting in-depth research, analyzing data, and presenting findings in a coherent and scholarly manner.
  8. Conferences and Publications: Throughout your Ph.D. journey, you will be encouraged to present your research at academic conferences and submit papers to reputable marketing journals. These activities help establish your presence in the academic community and contribute to the advancement of marketing knowledge.
  9. Collaboration and Networking: Ph.D. programs often provide opportunities for collaboration with faculty members and fellow students, fostering a supportive academic environment. Building a professional network within the marketing community can be beneficial for future career opportunities.
Upon completion of a Ph.D. in Marketing, graduates are prepared for careers in academia as professors and researchers, as well as research-oriented positions in industry, consulting firms, or governmental organizations. They contribute to the advancement of marketing knowledge through their research and help shape the future of the field.

Admission Requirement

Each year, candidates are admitted as a cohort limited to a maximum of 10. Candidates must demonstrate the potential for sustainable success in the PhD program. The admission process consists of four phases – eligibility, application, assessment and registration, and orientation.
CGPA English Other
Master’s degree with a minimum CGPA of 3.0 on a 4.0 scale in a discipline appropriate for the doctoral degree, or academic distinction in a discipline appropriate for the doctoral degree at the baccalaureate degree with a CGPA of at least 3.5 on a 4.0 scale EmSAT 1400 or Academic IELTS 6.0 or TOEFL (PBT 550 or lBT 79 or CBT213) A master’s degree from a recognized and accredited university An equivalency letter from MoE (degrees not from UAE)
 

Programme

Core Courses
 No.  Course code  Credit  Course title  Requisite 
1  MGM 700  3  Evolution of Management Thought  None 
2  STA 701  3  Business Statistics  None 
3  MKT 710  3  Marketing Management  None 
4  RES 712  3  Qualitative Research Methods  None 
5  RES 708  3  Quantitative Research Methods  STA 701 
6  BECON 702  3  Business Economics  None 
8  RES 704  3  Advanced Quantitative Analysis  None 
9  FIN 714  3  Empirical Finance  None 
10  SCL 716  3  Operations and Supply Chain Management  None 
10  BUS 718  3  Business Strategy  None 
 Thereafter students choose ONE of Four Specializations 
Marketing Specialization
 No.  Course code  Credit  Course title  Requisite 
1  MKT 735  3  Marketing Strategy  MKT 710 
2  MKT 740  3  Consumer Behavior  MKT 710 
3  MKT 745  3  Current Issues in Marketing  MKT 710 
4  MKT 750  3  Services Marketing  MKT 710 
 No.  Course code  Credit  Course title  Requisite 
1  PhD 755  0  PhD Comprehensive exam  42 Ch 
PhD Thesis
No. Course code  Credit  Course title  Requisite 
1  DISS 760  18  Doctoral Dissertation  PhD Comprehensive exam 

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