Courses Description

Core Courses:

MBA625          Business Research Methods

This course advances students’ ability to think, adapt, build, apply, evaluate, and conduct business research in support of business decision-making. Topics include research design process, designing a research proposal, selecting the research instrument, ascertaining reliability and validity of instruments, scale measurements, sampling, and data collection methods, using and interpreting the results of univariate and multivariate statistical techniques, and writing the final report.

MBA600          Managerial Economics

The first section of the course covers essential concepts such as supply, demand elasticities and efficiencies in Industries. The subsequent section focuses on advanced topics in market analysis viz. role of externalities and imperfect/ asymmetric info, with specific reference to UAE/GCC/MEA economies.

MBA611          Accounting and Financing decisions

This course blends the use of information (financial and non-financial) for making operating and financing decisions. It links information to manage organizations and finance their activities. Topics covered include financial reporting and analysis, managing working capital, sources of financing business activities, equity analysis and valuation, risk analysis and decision-making under uncertainty, Financial planning, and capital budgeting decisions.

MBA 606         Marketing Management

This course focuses on managing the marketing functions in a dynamic, competitive environment. It introduces the students to a simulation program that gives a real-world scenario of the strategies for the achievement of competitive advantage in product, marketing information, research, consumer behavior, segmentation, the four P’s, and global marketing. StratSim Marketing is a comprehensive marketing strategy simulation based on the automobile industry that demonstrates the impact of marketing decisions on the other functional areas of the business. Marketing strategy is at the core of all decisions in the simulation. Teams target consumer segments and B2B opportunities based on market attractiveness and core competencies, using advanced marketing research techniques such as conjoint analysis, perceptual mapping, and concept testing to identify their customers’ needs and interest

MBA620          Organizational Behavior

This course provides a framework for understanding an individual’s organizational beliefs, attitudes, and behaviors. This course covers how individuals and  groups collaborate to achieve long-term goals, as well as the reasons for their success or failure. Finally, students will study how to govern the behavior of individuals and groups within an organization in order to fulfill organizational goals in light of the current emphasis on agility and innovation. SDG 3 is represented by one of the CLOs in this course (Good Health and Well Being).

MBA641          Ethics, CSR and Corporate Governance

In a world economy that is becoming increasingly integrated and interdependent, the relationship between business and society is becoming more complex. The globalization of business, the emergence of civil society organizations in many nations, and new government regulations and international agreements have significantly altered the job of managers and the nature of strategic decision making within the firm. This course draws on the latest research to address the challenges facing business organizations and their stakeholders. More specifically, this course focuses on Corporate Social Responsibility, Corporate Governance, ethics within the UAE and international context. It is aligned with SDG 5 Gender Equality, SDG10 Reduced Inequalities and SDG11 Sustainability

MBA645          Strategic Management

The course is designed to integrate knowledge acquired from MBA earlier 6 courses and apply it to the management of the firm at the Corporate and Strategic planning level. Hands on Simulation of business game at the MBA level and case analysis assure the student has mastered the tools, techniques, and methods of the Strategic Management Process. The course includes special topics that are of concern for the strategic competitiveness of organizations e.g., digital transformation, innovation, sustainable development, mergers & acquisitions, strategic agility and resilience, strategic foresight, etc. In this course students will act as managers making decisions that contribute to the success of a business.

Concentration Courses:

MRT 681          Digital Marketing Management

The purpose of this course is to enable students to develop a good understanding of customer dynamics, in which digital marketing is influencing strategic, managerial and operational decision. The course also provides insight into how companies implement digital marketing capabilities into strategic marketing planning. The course uses macro and micro environmental analysis that enables managers to evaluate digital marketing strategies and their impact on organization performance. Students be will empowered to create digital marketing strategies responding to various market needs. Various digital marketing strategies and digital channels will be evaluated to achieve sustainable business objectives.

MRT 684          Marketing Promotion in Digital Era

The purpose of this course is to enable students to develop a understanding of consumer dynamics in which traditional promotion mix and social media platforms influence marketing strategic, managerial and operational decisions. Initially, the course lays a foundation of the traditional promotion mix, and subsequently extend it to social media platforms and internet tools & techniques to accomplish marketing, communication and promotion objectives. The course integrates Integrated marketing communication (IMC) strategies (traditional and digital) as a critical success factor in marketing and help students build up knowledge and skills to develop effective marketing communication strategies focusing on target audience. Students will be equipped with the relevant knowledge, perspectives, and practical skills required to develop IMC strategies that leverage the opportunities inherited in traditional and social media platforms for achieving marketing communication and promotion goals.

MRT 681          E-commerce and Analytics

This course provides the tools, skills and understanding of technological concepts and issues surrounding the emergence and future directions of electronic business practices, with a strong focus on electronic commerce initiatives. The student develops an understanding of the current business models, strategies and opportunities in electronic marketing, communication, distribution, collaboration, and online payment options. Data is important for understanding different trends in businesses. This course also provides essential information on the use of data to measure effectiveness of several digital marketing activities and tools used by marketers. It also focusses on the techniques used for measuring segmenting, targeting, branding, new product development, advertising, pricing and distribution. The course would encompass an applied part allowing students to use basic data analytics software to use most common data analytics techniques to solve marketing problems.

MRT 685          Digital Marketing Thesis

Typically serving as the culminating experience in the MBA program, the thesis bridges academic study and professional practice, applying the skills gained from the MBA to real-world business management and research. The MBA thesis will give students the opportunity to explore and integrate aspects of theory or methods, knowledge and skills, acquired along the first year of the MBA program. The thesis is an individual assignment that is linked to a practical issue in an existing business, or to the start-up of a new business. Students are expected to propose the research problem after reviewing the literature on a topic of their interest, formulate the research objectives, research questions and develop the relevant research hypothesis. Students need to describe the oretical framework, design a suitable methodology, gather and analyze information, draw logical conclusions and managerial/policy implications in the field of Digital Marketing.