Dubai Business School
undergraduate

BBA Digital Marketing

Overview

The BBA in Digital Marketing program is designed to give students in-depth knowledge of what marketing means in the digital world. It empowers students to acquire fundamental and digital marketing knowledge, skills and training necessary to develop an organization’s digital marketing strategy. This program provides the tools, skills and understanding of fundamental and digital marketing concepts and issues surrounding the emergence and future directions of electronic business practices, with a strong focus on electronic commerce initiatives. Students will be empowered to create fundamental and digital marketing strategies through the marketing mix responding to various market needs to achieve sustainable marketing and business objectives. Students can also acquire professional qualifications through American Marketing Practitioners Association (AMPA), Chartered Institute of Marketing (CIM)…

Admission Requirement

English

High school grade in English 80% or pass the UD EPT

Who Is The Program For?

A BBA (Bachelor of Business Administration) in Digital Marketing program is typically designed for individuals who are interested in pursuing a career in the field of digital marketing. The program is suitable for:

Undergraduate Students: Students who have completed their high school education and want to specialize in digital marketing as part of their business administration degree.
Marketing Professionals: Individuals who are already working in the marketing field and wish to enhance their knowledge and skills in digital marketing to adapt to the changing landscape of marketing strategies.
Business Professionals: Professionals from various industries who want to gain a solid understanding of digital marketing principles and techniques to better promote their products or services online.
Entrepreneurs: Individuals who are starting their own businesses and want to acquire the necessary knowledge and skills to effectively market their products or services in the digital realm.
Career Changers: Individuals who have experience in a different field but are interested in transitioning into the digital marketing industry and require a formal education to gain credibility and foundational knowledge.

It's important to note that specific program requirements and prerequisites may vary among institutions offering the BBA in Digital Marketing program. It is advisable to check with the respective educational institutions for their specific admission criteria and program details.

Year 1

Semester 1
Course Code	Course Title	Prerequisite	Co-requisite	C.H.
BMAT 102	Business Mathematics	None	None	3
BBUS 103	Digital Skills For Business	None	None	3
BESP 101	Business English	None	None	3
BBUS 200	Introduction to Responsible Business	None	None	3
BACC 205	Principles of Financial Accounting	None	None	3
Semester Credits				15
Accumulated Credits				15

Semester 2
Course Code	Course Title	Prerequisite	Co-requisite	C.H.
BECN 100	Microeconomics	BMAT 102 or GMAT 110 or GMATC 110; BESP 101 or ENGL 100 or ESPUC 200	None	3
BBUS 202	Business Innovation and Entrepreneurship	None	None	3
BMNG 200	Management & Organization Behavior	BESP 101 or ENGL 100 or ESPUC 200	None	3
BSTA 200	Statistical Analysis	BMAT 102 or GMAT 115 or GMATC 110	None	3
BMRK 200	Principles of Marketing	None	None	3
Semester Credits				15
Accumulated Credits				30

Year 2

Semester 3
Course Code	Course Title	Prerequisite	Co-requisite	C.H.
BBUS 205	Quantitative Analysis in Business	BSTA 200 or BSTAC 200	None	3
BBUS 305	Business Law	BESP 101 or ENGL 105 or ESPUC 200	None	3
BECN 225	Macroeconomics	BECN 100 or BECNC 100	None	3
BBUS 225	Research Methods	BSTA 200 or BSTAC 200	None	3
BMNG 315	International Business Management	BESP 101 or BBUS 200	None	3
				15
Accumulated Credits				45

Semester 4
Course Code	Course Title	Prerequisite	Co-requisite	C.H.
BBUS 201	Business Analytics	BSTA 200 or BSTAC 200	None	3
BBUS 345	AI in Business	BBUS 103 or GITB 120 or GITBC 120	None	3
BBUS 405	Strategic Management Capstone	"45 CH "	None	3
BMNG 310	Operations Management	BBUS 205	None	3
BFIN 200	Principles of Financial Management	BACC 205	None	3
Semester Credits				15
Accumulated Credits				60

Year 3

Semester 5
Course Code	Course Title	Prerequisite	Co-requisite	C.H.
BDMR 300	Marketing Management	60 CH or BMRK 200	None	3
BDMR 305	Consumer Behavior	60 CH or BMRK 200	None	3
BDMR 310	Digital Marketing	60 CH or BMRK 200	None	3
	Minor 1			3
	Minor 2			3
Semester Credits				15
Accumulated Credits				75

Semester 6
Course Code	Course Title	Prerequisite	Co-requisite	C.H.
BDMR 315	Omni Channel Marketing	60 CH or BMRK 200	None	3
BDMR 320	Advertising on Digital and Conventional Platforms	60 CH or BMRK 200	None	3
	Minor 3			3
	Minor 4			3
	Minor 5			3
Semester Credits				15
Accumulated Credits				90

Year 4

Semester 7
Course Code	Course Title	Prerequisite	Co-requisite	C.H.
BDMR 405	E-commerce Management and Cyber Security for Managers	60 CH or BMRK 200	None	3
BDMR 410	Digital Transformation and the Future of Marketing	60 CH or BMRK 200	None	3
BDMR 415	Marketing Research and Analytics	60 CH or BMRK 200	None	3
BDMR 420	Brand Management	60 CH or BMRK 200	None	3
	Minor 6			3
Semester Credits				15
Accumulated Credits				105

Semester 8
Course Code	Course Title	Prerequisite	Co-requisite	C.H.
" BEMG 304"	Emerging Issues in Digital Marketing	60 CH	None	3
BBUS 301	Professional Certification	None	None	3
BBUS 302	Career and Personality Development	None	None	3
BDMR 467 /473	Internship / Industry Project	99 CH	None	6
Semester Credits				15
Accumulated Credits				120