Apply Now 
Dr. Rahim Hussain Sher Afzal
Senior Lecturer
+971 4 5566 920
Overview
Dr. Rahim Hussain is a distinguished academic who joined the University of Dubai in 2008 as an Assistant Professor. Prior to his appointment at the University of Dubai, he completed his studies at Griffith University, Australia, Gold Coast, where he also served as a lecturer. His academic journey has provided him with a comprehensive understanding of various aspects of marketing and management. Dr. Hussain's research interests encompass a broad range of topics, including online advertising, social media advertising, metaverse marketing, brand development, customer satisfaction, and service quality. His extensive research efforts have yielded valuable insights into these areas and have contributed to the advancement of knowledge in the field. His scholarly work has been published in esteemed journals such as the Journal of Promotion Management, Competitiveness Review, Marketing Review, Journal of Air Transport Management, and Asia Pacific Journal of Marketing and Logistics. These publications are a testament to his expertise and the recognition of his contributions by the academic community. In recognition of his exceptional achievements and dedication to his field, Dr. Hussain was promoted to the position of Associate Professor in 2016. This promotion further solidifies his status as a respected scholar in the realm of marketing and management. With his profound knowledge, research accomplishments, and teaching experience, Dr. Rahim Hussain continues to make significant contributions to the University of Dubai and the academic community at large. His expertise and commitment to excellence make him a valuable asset in shaping the future of marketing and management.
Education
- D. - Marketing Griffith University- Australia (2007)
- B.A. - Marketing University of New Haven- USA (1998)
- Sc.- Computer Science Cyprus College- Cyprus (1994)
- Sc. - Science S. M. Science College- Karachi (1988)
Teaching Areas
- Advance Research Methods
- Marketing Management
- Digital marketing
- Digital Brand Management
- Marketing Analytics
- Brand Management
- Marketing Research
- Consumer Behavior
- Professional Selling
- Service Marketing
Work Experience
- Associate Professor, University of Dubai, 2008 to 2023 (current)
- Marketing Executive at Jaf-Soft International, Karachi, April 2000 - Jan 2001
- Business Officer at Al-Abanous Auto Accessories, Sharjah, UAE, April 1999 - Jan 2000
- Marketing Manager at Dream Computer Services, Karachi, August 1998 - August 1999
- Business Development Officer at Harvest Top Worth International, Karachi, July 1998 - Aug1998
Research
Research Interest
- Digital Marketing
- Internet Adverting
- Metaverse Marketing
- Customer Satisfaction and Service Quality
- Brand Management
- Hussain, Rahim & Iqbal, Rahat (2023, forthcoming). Elucidating the impact of cognitive and behavioral responses to web banner-ad frequency, Journal of Marketing Communication, DOI: 10.1080/13527266.2023.2238206
- Hussain, R., Ferdous, A, & Mort, G. S, (2018). The impact of web banner advertising frequency on attitude. Asia Pacific Journal of Marketing and Logistics, 30(2), 380-399.
- Hussain, R. (2016). The mediating role of customer satisfaction: evidence from the airline indutry. Aisa Pacific Journal of Marketing and Logistics, 28(2), 234-255.
- Hussain, R., Nasser, A. A., & Hussain, Y. K. (2015). Service quality and customer satisfaction of a UAE-based airline: An empirical investigation. Journal of Air Transport Management, 42, 167-175.
- Hussain, R. & Ferdous, A (2014). Developing a Framework for Integrated Visual Brand Identity Touch-Point (IVBIT) Programs in Universities, The Marketing Review, 14(4), 431-445
- Behery, M., Paton, R. & Hussain, R. (2012). Psychological contract and organizational commitment: The mediating effect of transformational leadership. Competitiveness Review, 22 (4), 299-319.
- Hussain, R., Sweeney, A. & Mort, G. (2010). Typology of banner advertisements’ attributes: A content analysis. Journal of Promotional Management, 16 (1-2), 96-113
- Arnaut M and Hussain, R. (2022), The Impact of AI and Machine Learning on Organizational Management, presented in the 6th ICABL conference, University of Dubai
- Arnaut, A., Hussain, R. & Arnaut M (2021), Blockchain-Based Digital Marketing: An Exploratory Study in the UAE Context, presented in the 5th ICABL conference, University of Dubai
- Ejtabi, Hessa and Hussain, Rahim (2020) Brand Gender and Brand Equity on Instagram: The Mediating Role of Brand Love, Brand Loyalty, and Customer Engagement, presented in the 4th ICABL conference, University of Dubai
- ElKhatib, Mohamad and Hussain, Rahim (2020) the impact of country of origin on service sector: United Arab Emirates perspective, presented in the 4th ICABL conference, University of Dubai
- Hanzava, Y. and Hussain, R. (2019), The impact of cultural, social economical and psychological factors on luxury brand choice moderated by religiosity, presented in the 3rd ICABL conference, University of
- Hussain, R. (2018), Customer Satisfaction of UAE-based bank: A Conceptual Framework, presented in the 2rd ICABL conference, University of Dubai
- Hussain, R., Sweeney, A. & Mort, G. (2007). The impact of banner advertisement frequency on brand recall. Paper presented at the 2007 Australian New Zealand Marketing Academic Conference, Dunedin, New Zealand
- Hussain, R., Sweeney, A. & Mort, G. (2007). The impact of banner advertisement frequency on click-through rate. Paper presented at the 2007 Australian New Zealand Marketing Academic Conference, Dunedin, New Zealand.
- Hussain, R. (2006). The impact of multiple banner advertisement exposures on consumers’ attitudinal, behavioural, and cognitive responses. Paper presented at the 2006 Doctorial Colloquium, Australian New Zealand Marketing Academic Conference, Brisbane, Australia.
- Hussain, R. & Sweeney, A. (2006). Multiple banner advertisements: A proposed model of consumers' behavioural responses. Paper presented at the 2006 Academy of World Business, Marketing & Management Development Conference, Paris, France.
- Clarke, P., Herington, C., Wong, H. & Hussain, R. (2005). Giving and receiving brands as Valentine’s Day gifts. Paper presented at the 2005 Australian New Zealand Marketing Academic Conference, Perth, Western Australia.
- Hussain, R. & Sweeney, A. (2005). Multiple banner advertisements: A proposed model of consumers' cognitive responses. Paper presented at the 2005 Eleventh Australasian World Wide Web Conference, Gold Coast, Australia.
- Hussain, R. & Fenech, T. (2004). Typology of banner advertisement: A content analysis. Paper presented at the 2004 Annual Meeting of the Western Business & Management Association. Las Vegas, Nevada, USA.
