The University of Dubai (UD) organized an interactive session to discuss the†use of Virtual Reality in business as a teaching, training, marketing, and sales tool. The session tackled the significance of studying the advantages and disadvantages of VR in implementing business strategies. It also highlighted the progress of this technology and how it is evolving from merely entertainment and gaming industries to other industries for various purposes. During the event, Mr. Gregory Valydon CEO of GULL ñ VR (Switzerland) shared the history of VR and showcased several applications in the market. He also provided a demo for the audience to try the VR glasses with different application games, flat visiting and customization.