Dr. Noela Michael has joined us as an Assistant Professor in the DBS. Dr. Noela Michael is an Assistant professor in marketing. She holds a PhD from La Trobe University in Australia and has taught at both undergraduate and graduate levels in marketing, such as Managing Social Media Platforms, Corporate Marketing Strategy, Consumer Behavior, Tourism Marketing, Cross Cultural Communication, and Event and Festival Planning and Promotion. Dr. Noela is actively engaged in research and has been successful in securing research grants and the prestigious Provost Fellowship Award during her time at her previous university. Her research work is regularly published in reputable peer-reviewed journals and conferences, which are indexed by Scopus. She serves as a Journal Editorial Advisory Board Member for Consumer Behavior in Tourism and Hospitality. Furthermore, she has held senior administrative positions and was a National Advisory Strategy Board Member of the Middle East Public Relations Association (MEPRA).